Energy. Energy was flowing (even more so than the free Prosecco) as some of the best storytellers, communicators and leaders of trends gathered together in Westminster for the UK Blog Awards 2016 on Friday.
The UK Blog Awards provide a unique opportunity for individuals to be recognised for their social media achievements through blogging; they provide recognition with a chance to network and be inspired by other industry bloggers, as well as connect with new audiences.
What a surreal honour it was to find myself among such a high calibre of writers — not to attend lecture or panel talk, as I often do, to hear the words of those more wise and worldly thank myself — but as an equal; myself a Finalist in this prestigious competition.
This year’s Finals were particularly special, as the UK Blog Awards introduced a new section, expanding beyond its fashion, beauty, lifestyle, marketing and PR norms to include Green & Eco (under which conservation falls), so even this in itself feels like positive progression in my eyes.
For me, this was the most important part of the evening — that so many important issues had the opportunity to be showcased. There were so many fantastic and meaningful blogs to discover!
I’m an avid follower of blogger Wildlife Kate, who blogs about her Staffordshire garden and the wildlife that visits there, so I was honoured to find myself in the Finalist list alongside her. Kate also keeps a blog for Michael Drayton Junior School about using wildlife to learn, which was Highly Commended in the Education Category! Well done Kate!
My aim has never been to be a ‘blogger’, the goal when I started this was to be a campaigner and educator, spreading the word on things I felt weren’t receiving the coverage they should have been, and to inspire younger people to take an interest in the need for conservation.
By admitting my own misconceptions and ignorance at times (I’ve visited SeaWorld, petted a lion, seen elephants perform in Indonesia…), I have hopefully struck a different note, a passive voice who speaks from experience, but has now become knowledgeable enough to trust: and my blog follows that journey into knowledge and education.
I began my blogging as part of a university course, which required that I create four different types of post during the semester. I was asked, when I pitched my idea to the class, whether there would be enough to write about on the topic of conservation to fill the semester. Five years later, I continue to write regular updates on the site, have met some of my biggest idols and inspirations to discuss world-changing issues, and have done my best to spread the word on compassionate conservation; that is, to use cases and examples of individuals to promote a bigger conservation message.
Even so, the surprise that this one-time reluctant blogger felt when UK Blog Awards’ host for the evening, Kate Russell, announced I’d been Highly Commended by judges Miranda Johnson (Environmental Correspondent for The Economist) and Iain Patton (Founder and Director of Ethical Team) was tremendous! Especially to be recognised alongside the incredible work of Wildlife Gadget Man Jason Alexander, and category Winner: Make Wealth History!
What an honour! This truly is a one-woman site, with posts being constructed in my spare time around busy working hours. It’s entirely not for profit, no sponsors or advertising revenue, so to go so far in this competition sincerely means a lot to me, and gives a further purpose to all those hours dedicated to bringing important conservation and wildlife issues to light.
Thank you so much to all those who voted for me in the earlier stages of this competition, and to all those who’ve enjoyed being on this journey with me —who’ve found information, comfort, or even challenge in some of the posts I’ve written (I try to blog from the heart, with honesty and integrity — I understand that people may not always agree with my views, and as with many issues and solutions, there are various schools of thought as to ‘best practice’ when it comes to conservation).
As humans though, it is our responsibility and indeed duty to maintain and protect our planet’s wildlife and its environment. It is our duty to sustain the areas of nature that we, as a species, have largely caused the decline and endangerment of. Although putting our efforts into conservation sadly cannot reverse the destruction that our planet has already undergone, we can however, preserve and repair that which we are left with.
Imagine a world where a lion’s roar can never be heard rumbling across the plains of Africa.
Imagine that those plains once filled with colourful birds, galloping antelope and chattering monkeys will one day lie quiet and desolate.
Imagine that the only way our children or grandchildren may see those animals is from pictures in a book. Only we can make the choice of whether we continue to have these beautiful animals in our world, or whether we will stand back and watch them disappear. I want my blog to become a source material for documenting all the positive ways we are making change, and to become a diary of the turning points in conservation during my lifetime.